“It is the biggest economic crisis the hotel industry has ever faced”, said Bogac Gulderen – Vice President Operations & Franchise Development Global of Continent Worldwide Hotels and added “We understand the tremendous hardship COVID-19 is having on hotel owners, their employees and their families, our Board of Directors and Executive Team have implemented unprecedented measures to afford owners. We invite hotel owners and ownership groups to join our multi branded hotel chain now, and save the money by cutting down unnecessary franchise fees which you can use to help your employees.”
Announced benefits of joining Continent Worldwide Hotels are extensive. Hotels will receive an array of incentives, including No joining fees and no monthly license (royalty) fees for 6 months and afterwards waived monthly license fees for 5 years as well as access to preferred OTA commission rates, lower GDS fees and Channel management fees. Individualized complimentary web pages with domains will be provided by corporate office as well.
“I am very proud that our Board of Directors have come to mutual agreements to support hotel industry and help them with our brands”, said Ethem Zagikyan, Managing Director of Continent Worldwide Hotels. “In the coming weeks as this crisis unfolds, we will continue to develop ideas that how we can ease their struggles in meaningful ways.”
“The impact of this global pandemic has been devastating to the livelihood of hoteliers, their families, and the employees who depend on them. At Continent Worldwide Hotels, we are truly standing together with our franchised owners, shoulder to shoulder, during a time of crisis. When our industry recovers we will emerge stronger than ever,” added Gulderen.